Boycott Lagunitas! Is Craft Beer too Good to Boycott?

Boycott Lagunitas?

image from court documents

In the wake of the Lagunitas and Sierra Nevada fall out, I sit here, morals intact, thinking “I should boycott Lagunitas.” What would that mean for me? A boycott would mean no more of the beer I truly love and that currently occupies space in my fridge. It would mean I couldn’t buy Sucks, Maximus, Brown Shugga, Little Sumpin, Nighttime the list goes on. Which got me to thinking, is a brand as lauded as Lagunitas too good to be boycotted? I would argue, yes.

I would probably hold out for a few months without Lagunitas in my life and I would be totally fine but once that May release of Little Sumpin Extra hits I would be tweaking worse than Tyrone Biggums looking for his next score. See we love craft beer for the beer, not for the politics, the pettiness, the stupidity, the douchebaggery or seemingly ignorant heads of breweries. I drink and write about beer because its damn good and by in large, you’ll find that to be the sentiment held by the majority of craft beer drinkers.

Apathy

So yes I would love to rally the troops and boycott a brewery to send a point and say “hey stop being stupid” but in the end I don’t care. I want to drink good beer and last time I checked you can’t drink stupidity, right? right? :/

While I write in jest I do recognize a problem and a lack of vested interest in the story of the beer I consume. It’s a problem that I don’t have an answer to but this apathy does make me question my convictions of craft beer.

About Irving

I'm just a guy who has a passion for good beer. Over the past few years I've been making it a point to introduce my friends to good quality beer and now, all of you. There's a world beyond cold activated cans, clydesdales, green bottles and Mexican clear bottled beer, you just need to tap that keg. Stay thirsty but stay different.

Comments

  1. I like your article, agree with many points, but disagree with the conclusion. Yes, I drink craft beer for the beer. However, I love when craft beer also aligns with good vibes. $5 from every case at the last Alchemist truck sale and 100% of it’s sales from merchandise went to the local food pantry. I feel good leaving because I was able to snag focal banger and luscious, but on top of that good feeling was the feeling that part of the money I spent went to something good and worthwhile.

    If Lagunitas were the only good craft beer game in town, I would suck it up and keep buying their beer. Fortunately, they are not the only craft beer game in town and I can easily make the decision to buy other top craft beers. Founders, Dogfish Head, Ballast Point, Victory, Back East, Maine Beer Co, and scores of other amazing craft brewers are all readily stocked in my local store.

    With options like that, I don’t need to keep giving my money to a company that has lost their way. When they come back to their senses I’m sure I’ll pick up another pack of Maximus or Brown Shugga. Until then, I am hardly at a loss for good beer.

    • You are right Bryan. Thanks for reading. There are so many other great options out there that it makes it really easy to turn away from a brand. Most of this was written in jest but I do recognize a problem that even I have, apathy. That’s my thing though.

      Plenty of other breweries have brought suit and cease and desist letters against others and we as a community seem to forget and move on because in the end we drink with our pallets not our hearts. I agree it does feel good to give my money to a worthy cause like the one you mentioned and I wish causes like that would get more attention than something as asinine as this. Cheers and again thanks for reading and sharing your thoughts!

  2. I agree by far Lagunitas is not the best craft beer but it’s decent beer and I love hairy eyeball for only 5$ bottle

  3. Three words: Waldos’ Special sixers.

    • Yes! I need to find this, I keep seeing it all over Instagram! Cheers and thanks for the recommendation.

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