Marketing Beer to Latinos? You Got It All Wrong Pendejos!

Cerveza Sign

Why do I gravitate towards craft beer? ABOVE ALL, I love the taste of craft beer! That’s it article over! Ok if I had to outline more I’ll try. I love the craft beer community. I love exploring new things. I love being on the forefront of a movement that is taking over the nation. I love challenging the norm. I love craft beer because I’m me and because it tastes so damn good when it hits your lips.

According to a recent article posted by Nielsen, inferences from the statistics of the Latino beer market have me loving craft beer because I like cold refreshing fruity beers, I speak Spanish, I love music and sports and that I’m almost certainly Mexican.

Ok so who am I really? I’m a Jersey kid with Puerto Rican blood, who hates fruity beers, I do like sports and yes I speak Spanish. The music thing, come on who doesn’t love music? Have you ever met someone that says that hate music? (apparently they do exist though). In all fairness two of the writers on this site are Mexican but they aren’t drinking Budweiser Cheladas and I’m not even sure if they really speak Spanish fluently! Take that Nielsen!

Here’s the article:

There’s so much misinformation in this article that I can only joke about it because otherwise there would be some furniture moving in my house. What bothers me most about this article is not that it’s partially written by a Latina or that they think bilingual Millennials relate more to Spanish marketing or that because Hispanic-centric convenience stores sold more beer to Latinos than their counterparts they term us “lazy” I’m sorry “convenience channel.” No, none of this gets my britches more in a bunch than knowing that here we are five Latino beer bloggers on one site, writing twice a week about what we love and hate and they total screw it all up! Are you kidding me! How can you screw up our likes if we are feeding it to you on a plate wrapped in a tortilla with a side of pernil!

If you want to know what we like ASK US! WE ARE HERE! This is part of the reason why marketers like those at Nielsen will never understand nor be effective at marketing beer to Latinos. Open your eyes and ears and maybe you too can stop with the pendejadas!

Rant over!

About Irving

I'm just a guy who has a passion for good beer. Over the past few years I've been making it a point to introduce my friends to good quality beer and now, all of you. There's a world beyond cold activated cans, clydesdales, green bottles and Mexican clear bottled beer, you just need to tap that keg. Stay thirsty but stay different.


  1. I feel your pain brother. Latinos have been a part of this country since before is was a country (Spanish Florida and Mexican SW – west of the Mississippi). We didn’t just appear a few decades ago and neither are we comfortable with mainstream stereotypes. I didnt read that Neilsen report b/c I’m likely to get my panties in a knot. Cheers.

  2. Craftbeeray says:

    Latinos like fruity beer? What a joke! you’re completely right, that article has it all wrong. I believe that Latinos are not this strange group with special likings. We’re just like any other group in America that happens to have a heritage from another country. I have caucasians friends that simply stick to mainstream beer and when they drink Stella they think they’re drinking craft beer. For the most part they’re completely clueless on what a craft beer is or too cheap to spend the money on a high quality beer. The bottom line is that if you think latinos like fruity beers, i can honestly say I dont have ONE friends that would agree with that statement.

    • You’re completely right! I don’t have one friend either that likes fruity beers… OK maybe lambics :) Cheers man and thanks for reading and commenting

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