Let Me Enjoy My Summer! Pumpkin Beers in August

Pumpkin Beers on Beach

Pumpkin Tap handle on the beach photo by .lucy of flickr.com

So I’m running to the store to make a quick beer run and pick up something light and refreshing that goes great at my pool party/BBQ. As I’m perusing the lager section, I see a beer that’s curiously out of place yet has a sign displaying “New in Stock,” so naturally I head over to it. As I see what it is, I’m instantly reminded that the Fall is here and these summer months are coming to an end, its a pumpkin stout. Now I really like pumpkin beers, so much in fact I home brewed pumpkin beers and I still have a case left to polish off this Fall, my problem however is that its the beginning of August and I’m still enjoying my summer. Can I enjoy my summer before you shove cold weather down my throat and remind me that the end is near? Can I scrap an ounce of sunshine and BBQ chicken out of the remaining days of 90 degree weather? I am widely upset at brewers releasing beers ahead of the season and ruining an otherwise perfectly good summer vacation, give me my summer back.

Now I’m sure there are perfectly great reasons to release them early, like being the first on the shelves or making sure they sell all of their stock but I honestly don’t care. It feels like being in Walmart in September and they already have the Christmas decorations out, please let me enjoy Halloween and Thanksgiving first. There are some expectations I have from companies as big as Walmart, I expect to be delivered a bland/general presentation that appeals to the masses but when your company is based on a niche population, forgetting that niche is the proper way to piss us off.

Do I want pumpkin beers? Hell yeah! Do I want to drink Pumpkin beers in the hot summer 90 degree weather, hmmm maybe! One thing is for sure I want to enjoy my Summer before you shove Fall down my throat two months ahead of time, so I beg of you, please hold off on the release of pumpkin beers until, at the very least, September.

Yours Truly,

Your Target Audience

About Irving

I'm just a guy who has a passion for good beer. Over the past few years I've been making it a point to introduce my friends to good quality beer and now, all of you. There's a world beyond cold activated cans, clydesdales, green bottles and Mexican clear bottled beer, you just need to tap that keg. Stay thirsty but stay different.


  1. On that note, what is the deal with the breweries and/or distributors releasing their seasonals in the bars so early? For instance, I remember early sometime this spring seeing a switch at one of the local watering holes from Sam Adams spring seasonal – Alpine Spring – to their summer offering, Summer Ale. This was in March or April. Summer doesn’t officially begin until mid-July! Let’s not forget that Alpine Spring was released as the new seasonal in mid-December. The coldest part of winter doesn’t really crescendo until February up here. I don’t want light and crisp, fruity beer while I’m shoveling snow off my driveway. I still need a hearty full-bodied winter ale to keep me warm, in respect to the season.

  2. I’d rather see them hold off until at least football season starts. I would also rather not buy fall seasonals (specifically pumpkin) until then, but if I resist there is a strong chance I can miss the good stuff. So, as with all consumers, I’m forced to adapt – bought a couple pumpkin beers yesterday I’m going to (try to) stash away for a month or two, until I really feel like pumpkin. Dammit. So much for making my case with my spending habits…

    • Its all part of consumerism and putting profit ahead of demand. Are they losing touch with their core audience? Who knows!

  3. stopbashingbreweries says:

    Point the finger at the customer. You guys dictate when the stores need to order them from the distributor, then the distributor order them from the brewery, then the brewery make it. Breweries do what their customer requests them to do. You want the breweries to go on strike for the customers when the customer is still buying the beer.

    The customer will also leave their stores with left over current seasonals in order to get the newest one out there. Then, the stores, along with the distributor, along with the brewery has to eat the cost.

    We love to hear from our customers, but please know what you are talking about before it instantly goes negative. On one site, someone was bragging about how they really came down on the brewers. I’m sure glad we have you out there to scold us brewers. Do we get a spanking next?

    You want beer in season, then don’t buy it early. You create the demand.

    • This argument sounds similar to OPEC where car owners are the reason prices are so high. Just because there is a demand doesn’t make disregarding customers okay. Also sounds eerily similar to drug dealer models of supply and demand.

      Also what you’re saying doesn’t ring true, if your model of production was true why are there so many high demand brews and limited quality releases? Everyone wants Deschutes Abyss, Westvleteren 12 or Pliny but does our want dictate it being found in our local beer stores, no. This production model begins at the brewery, please do not try and make anyone believe that we are responsible for this. The communal uproar alone, disproves our “demand” for the beers dictates production.

      Next year I hope you all listen to what we are saying and not go to our blogs and point the fingers at us.

      • stopbashingbreweries says:

        This argument also sounds similar to all of these blog complaints. Get some experience in the industry and then have a valid opinion based on facts rather than feelings. Just because you like beer doesn’t make you an expert on how the industry works. Bottom line, you don’t know what you are talking about no matter how many post you put up.

        Like every other industry, critics are commenting on things they don’t fully understand. Just because you can make a meatloaf at home for dinner, doesn’t give you the right to tell a chef how to run a kitchen. You guys like beer, great, but that doesn’t make you unique or the right to comment on how an industry is run.

        Finally, as you finished your last comment, we will not all listen to you next year, because the brewer’s don’t care what a blogger has to say. Everyone is entitled to their opinion, but that doesn’t mean it’s correct or that anyone cares.

        Go on a forum run by the industry and give your 2 cents there and see what kind of reaction you get. Enough already.

        • Your rationale is ludicrous. Just because I’m not a professional brewer and/or work in the industry, I can’t have an opinion? News flash, that’s what all beer blogs are, opinion based beer articles. We laud beers and show our discontent when we are unhappy that’s what we are, beer bloggers.

          Brewers don’t care what bloggers have to say? Sounds very pompous considering that we are your audience. In the end, that’s totally fine because your consumers do and we will keep blogging because we love beer. We will keep writing because we are passionate. We will turn the other cheek on arrogant brewers. We will continue to be. Cheers!

        • I’d like the link to that forum. Because we’re not just “beer bloggers.” We interact regularly with brewers and customers alike. We also speak to distributors on occasion. Sadly, most of them do not give us this kind of holier-than-thou attitude. After all, without us, the people who buy your products and afford you the revenue you seek, you would have no business. You may want to consider taking more of a vested interest in the people who put you where you are.

    • I have to comment on this, as Irv and I have spoken at length about this before in private. To be honest with you, I don’t understand this whole mess. For instance, why I am being given a winter beer when it’s only August? Summer hasn’t ended yet. Or why a summer seasonal in the middle of March? A beer drinker will drink their seasonal in keeping with the season. I want something that fits the environment I’m in, hence the term seasonal. So why start pushing a seasonal beer out of season? Why would I go for an Octoberfest beer in the middle of July or August? See my point?

      Market competition and advertising are what really drive these pushes for seasonal beer’s early release. They put it out there earlier with the hope that the buying public will grab their product first, before their competitor. It’s about dollar signs and profitability. I understand this and I’m not arguing about that. But IMHO a brewery should release the new seasonal maybe a week or two before the season hits, not a month or two. Let the current brew stand on its own merit. It will likely still sell. When the time comes for a change, then the market will demand it.

      I have seen people who still want to drink their winter beer in Feb because where we are, that is the coldest month of the year. But unfortunately, the winter selection has been pulled and replaced. We are forced with the spring offering that isn’t ready for mass consumption yet. Doesn’t make much sense to me. But then again, neither does Christmas shopping on Thanksgiving weekend.

      Just my .02

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