That 12 ounce bottle costs how much? My rant on overpriced beer

I’m so tired of wanting to taste a beer that is acclaimed to be great but to only have it as a “limited release.” When I do find a bottle, its usually on eBay$20 for a 12 ounce, get the hell out of here, ITS BEER!!!! Now I get that there’s a market for this overpriced beer and some half-wit will buy the $20 12 ounce bottle but that doesn’t make it right. Then we get breweries like Founders (whom I LOVE) post apology letters, stating sorry next year we’ll brew more. It started with CBS and more recently KBS, stop apologizing and brew more beer already.

On the flip side I do realize this is a great way to build up a reputation for your brewery.  I mean have lines outside of your brewery on release day like the iPhone and it shows demand, yeah I get it. Does it make it right, no. I’ll use a iPhone for a minimum of a year and a half, I’ll drink a beer for maybe 20 minutes, to me that return on investment is not worth it. Camping out, buying $100 bottles on EBay, participating in bottle swaps are all great marketing tools but why should I do that when I get alternatives that are almost as good for a fraction of the investment.

Example: Terrapin Wake-N-Bake costs $12 for a 4 pack and it is a hell of a breakfast stout, I’ll even say it rivals some of the top contenders in this category and I don’t have to swap beers, or paying $50 on Ebay for it.

I hope this marketing ploy falls flat on its face and beer drinkers wise up and realize its not worth it. In the mean time, Stay Thirsty but don’t Stay Stupid!

About Irving

I'm just a guy who has a passion for good beer. Over the past few years I've been making it a point to introduce my friends to good quality beer and now, all of you. There's a world beyond cold activated cans, clydesdales, green bottles and Mexican clear bottled beer, you just need to tap that keg. Stay thirsty but stay different.

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